Forget flyers and sign-in sheets. Host open houses with just your phone, music, and maybe some water. Your value isn’t in handouts, it’s in your expertise. Earn the right to collect your guests contact information. Here’s how…
Prep: Research unique, valuable property info: comps, market data, financing options, detailed updates to the home, other similar homes for sale that are also open that day. Prepare a link, image, PDF, or other content to send to potential buyers.
Welcome: Greet guests, briefly state the basics (beds, baths, sq ft, price, days on market).
Offer: “I’ve got some great info on [your prepared data]. What’s the best cell to send it to?”
Why it works:
- Positions you as the expert. You’re offering exclusive insights.
- Lowers guest’s guard. No forced registration.
- Encourages genuine interaction. Focus on conversation, not paperwork.
- Direct contact info. Cell numbers are gold.
Skip the awkward sign-in. Deliver real value, build real connections.
Additional Tips:
- Be prepared to answer questions about the property. Do your research and be ready to answer any questions that guests may have.
- Be enthusiastic and positive. Your energy will be contagious and will help to create a positive experience for guests.
- Be patient. Not everyone is going to be ready to buy a house right away. Just be patient and let them know that you’re there to help them when they’re ready.
By following these tips, you can host successful open houses that will help you generate leads and close deals.
Remember, the key to a successful open house is to provide value to your guests. By offering them exclusive information and building rapport with them, you’ll be well on your way to closing the deal.
